I found out what kind of business I was running last season with the help of two talented marketing men.
The pair worked in separate offices, one in Tennessee and the other in Reno. The gentleman in the south did all the strategizing and media buys, while the man in the west picked up the pace and ran with factors when opportunities arose.
The first step implemented by the team was to drop the name Qoxhi Picks, which I had called my service since 1981. Instead, they would call the business picksfootball dot com, which was a URL that led to Qoxhi Picks. From a marketing perspective, I was not going to argue about something they saw so vital towards promotion of the site. Out with the nearly four decades of work under the name Qoxhi Picks, and in with the more marketable picksfootball.com.
The roll out of the revised website was not available when the 2018 season opened, and by the time it hit the market after the sixth week of the campaign, the picksfootball dot com site had missed marketing weeks with point spread results of 3-0, 3-0, 2-3 and 4-1 the prior four Sundays.
This is where I let my marketing team down, as the first week the rush of new business arrived, the picks went south.
It was my fault, I missed some games and even though we took a winning bottom line by virtue of adhering to the Basic money management strategy into the final week of the regular season, the final five weeks of play went wrong beginning with the Dallas Cowboys scoring a touchdown on fourth down from 32 yards out to nip the New York Giants and pin picks football dot com with their first Premium Top Pick loss of the season. There are four Premium Top Picks a year, games rated seven, eight, nine and the Top Pick of the Year, 10.